WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
Luxury Institute Executive Education - Four Distinct Advantages
The new Luxury Institute Executive Education Program is unique in the world of Executive Education. We reviewed the world’s top-rated Executive Education programs and "raised the bar" for our luxury programs. Then, we set about reinventing Executive Education with the luxury executive in mind. Your company and executive team benefit from four unique advantages.
1) Laser-Like Focus on Global Luxury Goods and Services
At the Luxury Institute, we have a laser-like focus on executive level learning in the highly complex global luxury goods and services industry. We are the ‘neurosurgeons’ of Luxury Executive Education and our expertise is based on a foundation of rigorous research and industry know-how.
2) 'Voice of the Consumer' Case Study Method
Utilizing our extensive database of quantitative consumer research, we bring ‘the voice of the high net-worth consumer’ directly into the classroom, defining the best practices from top-rated brands as determined by luxury consumers.
3) Highly Interactive Classroom Environment
To create the optimal learning environment, it is critical that all students exhibit a high level of contribution and participation. Over two-thirds of our program is based on interactive individual or team contributions. Participants have an opportunity to be heard, to be transformed, and to create lasting business relationships in a focused, effective, and stimulating learning environment.
4) Objective and Independent Front-Line-Practitioner Faculty
Since the Luxury Institute distinguishes itself in being an impartial entity, we are confident that our faculty is comprised of objective and independent practitioners. Our “battle-tested” senior level front-line executives offer real-world insights and diverse points of view on multiple topics, issues and suggested practices. Our content is best-in-class and devoid of the commercialism that is rampant in even the best university classrooms and luxury industry events.
