WSJ: How do you keep tabs on the positioning of your brands?

Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.

--Robert Polet, CEO, Gucci Group.
WSJ.com: Gucci Chief Peddles 'Power of the Dream'

WealthSurveys - Insights Direct from High Net-Worth Consumers

The Luxury Institute continuously conducts proprietary quantitative research with several segments of wealthy consumers in order to validate critical issues, opportunities, and best practices, all according to the voice of the wealthy consumer. No entity in the world conducts more impartial and insightful research with more wealthy consumers, on more critical topics, and more luxury brands, than the Luxury Institute. The Luxury Institute delivers breakthrough best practices research that helps luxury goods and services professionals enhance and optimize the customer experience of the high net-worth consumer.

Content: Each WealthSurvey focuses on a different topic such as Wealthy and The Web 2.0, Marketing to Wealthy Women, The Wealthy and Corporate Social Responsibility, Rules of Customer Engagement, etc. Each WealthSurvey is in PDF.

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