This study examines what the wealthy are doing online specifically in relation to Web 2.0 social networking and connectivity applications. The report explores the wealthy's use of community sites, blogs, video watching and sharing, photo sharing and RSS feeds among others. We also explore how wealthy consumers feel about sharing personal information online, website advertising, and uploading personal content. Published March 2008. 72 pgs. PDF format.

Table of Contents

• Research Notes and Methodology... 3
• Key Findings... 6
• Summary Charts:
• Social Networking and Community Sites... 14
• Blogs and Vlogs (Video Blogs)... 27
• Video Watching and Sharing... 35
• Podcasts... 43
• RSS Feeds... 48
• Social Bookmarking and Tagging... 52
• Photo Sharing... 56
• Attitudes Overview... 59
• Appendix: Respondent Profile... 64