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Who are they?   Why do we focus on them?

The top 10% wealthiest U.S. Households based on Net Worth
Nearly 11 million households who can choose to live a 360-degree luxury lifestyle
Own 64.6 % of all assets and 77 % of all stocks and mutual funds
Average net worth of $2.7 million
Average annual income of $270,000
Earn 45% of the aggregate annual income in the U.S.
For most luxury goods and services firms, these are the 20% or less of the clients who deliver 80% of the profits.

Sources: Federal Reserve Bank, Economic Policy Institute, AARC, Businessweek