WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
The luxury has to do with dreams and wishes, not necessity .The founder of the Brazilian MCF Consulting & Knowledge and former chairman of LVMH for Latin America, reveals the state of the industry in the region. Note: this article is in Spanish
First, there was just the Black Card to set elite
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exclusive cards with sky high limits, concierge
services and other coveted perks.
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Hey, big spenders: Luxury retailers are going to new lengths to secure your loyalty.
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Once upon a time, snobbery was a bad thing, a character flaw indulged in by effete elites and condemned by everyone else. But is snobbery going mainstream? Are snob appeal and mass appeal converging? The recent holiday season confirmed that many of us hav
Many marketers rely on hip-hop and bling to appeal to black consumers. Ford Motor Co.'s
Lincoln luxury brand is taking a different approach. View the full article at www.WSJ.com - a paid subscription is required.
