WSJ: How do you keep tabs on the positioning of your brands?
Mr. Polet: We get real data -- market surveys from the Luxury Institute in the U.S., for example -- and continue to monitor the health of all of our brands.
Date: Tuesday April 22, 2008 (full day program) + One-on-One Strategy Session Location:Princeton Club of New York, 15 West 43rd, New York, NY 10036
Fee: $1,795 per student. Class size limited to 50 students
Course Overview
By accessing a wealth of quantitative research conducted by the Luxury Institute, learning from the brand leaders of top-rated luxury brands, and interacting with your peers and industry experts, you will discover how to develop extraordinary customer experiences for today and tomorrow’s luxury environment.
Who Should Attend
The Luxury Institute Executive Education curriculum is designed for a specialized group of senior executives from the luxury goods and services community. The Luxury Institute brings together senior executives from the global luxury goods and services industry, heads of business units and functional areas of luxury brands, as well as a limited number of other luxury goods and services industry practitioners who have qualifying credentials. Participants can become part of an elite network that will foster ongoing relationships and insights.
Dress Code
Business casual. Temperature in meeting rooms may vary, please plan accordingly.
