The Luxury Institute
The Luxury Institute
The Expertise of Emotionally Intelligent Luxury

about Luxury Institute

We, at the Luxury Institute, strive to live and practice our pillars daily: expertise, deep empathy, trustworthiness and generosity. We fundamentally believe that all human beings have the desire and capacity to transform themselves into individuals with exceptional expertise of their profession combined with emotional intelligence skills. Our ultimate objective and passion is to help organizations, executives, managers and front-line professionals to live their lives with high humanity and high-performance resulting in deep, lasting business and personal relationships.



“In today's world, every individual should strive to have the expertise of Steve Jobs and the emotional intelligence of Mother Teresa. AT LUXURY INSTITUTE, We serve every client with the purpose to demonstrate our expertise, deep empathy, trustworthiness and generosity in every interaction.”


Milton Pedraza, Founder + CEO

Milton Pedraza is the CEO of the Luxury Institute and EIX (Emotionally Intelligent Xpert). Today, Luxury Institute is the world's most trusted research, training, and elite business solutions partner for luxury and premium goods and services brands. With the largest global network of luxury executives and experts, Luxury Institute has the ability to provide its clients with high-performance, leading-edge business solutions developed by the best, most successful minds in the industry.

Over the last 16 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands. Luxury Institute has conducted more quantitative and qualitative research with affluent, wealthy and uber-wealthy consumers than any other entity. This knowledge has led to the development of the company’s scientifically proven high-performance, emotional intelligence-based education system that dramatically improves brand culture and financial performance.

Milton advises and coaches luxury CEOs and advises and serves on the boards of top-tier luxury and premium brands, as well as luxury and premium startups. He is a sought-after speaker worldwide for his practical, innovative and humanistic insights and recommendations on luxury and high performance and is the most quoted global luxury industry expert in leading media and publications. 

Milton is also an authority on Customer Relationship Management and Artificial Intelligence technologies, Analytics, and Big Data. Prior to founding the Luxury Institute, his successful career at Fortune 100 companies included executive roles at Altria, PepsiCo, Colgate, Citigroup and Wyndham Worldwide. Milton is a frequent guest speaker at Columbia University and has presented at Harvard. He has been recognized as a top Latin Entrepreneur by Stanford Business School.

Milton was born in Colombia, raised in the United States, and has lived in several countries. He has conducted business in over 100 countries and speaks several languages.