Wealth & Luxury Trends  2010 and Beyond

12 Rules for the 21st Century Luxury Enterprise

As the luxury industry ends a disappointing 2009 there are strong signs that many top-tier luxury brands are gearing up for a renaissance. CEOs of major luxury brands are embracing the challenge to reinvent themselves. Written by Luxury Institute CEO, Milton Pedraza, these seven predictions detail how we expect to see a dramatic redesign in key components of the luxury business model, resulting in a true, customer-centric luxury industry worthy of the name.

Learn how to survive and thrive by switching from an "Old World Luxury Company" to a "21st Century Luxury Enterprise".  The Luxury Institute developed 12 rules after reviewing five years of our luxury brand ratings data. In addition, we fielded attitudinal and behavioral surveys with wealthy consumers, conducted intimate and candid discussions with dozens of luxury executives around the world, and studied business models and technological advances across key consumer industries.

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Our knowledge-based products deliver actionable insights to luxury goods and services firms that continuously seek to create extraordinary customer experiences for their customers. Our proprietary research is based solely on responses from wealthy consumers as to their needs, wants, ratings, reviews and expectations. Our innovative surveys, conducted with independent panels, and tabulated by independent analysts, bring the voice of the high net-worth consumer to life, enabling us to bring the highest level of conflict-free primary research, insights, and knowledge to our constituents.