Luxury

Intelligence


To date, we have conducted more research with affluent consumers than any other entity in the world. We provide in-depth quantitative and qualitative research and analysis related to the perceptions and behaviors of affluent consumers around the word. The work we have done has significantly shaped the way that luxury and premium goods and services brands understand affluent consumers today.

 

quantitative

Through our proprietary sample and partners, we provide custom and syndicated quantitative research conducted through online surveys and fielded with affluent consumers from various demographics and geographic regions across the globe.

EXPERTISE:

  • CUSTOM ONLINE SURVEY RESEARCH
  • SYNDICATED ONLINE SURVEY RESEARCH
    • LUXURY BRAND STATUS INDEX (LBSI)
    • EMOTIONALLY INTELLIGENT BRAND INDEX (EIBI)
    • LUXURY MULTI-CHANNEL ENGAGEMENT INDEX (LMEI)
    • LUXURY CUSTOMER EXPERIENCE INDEX (LCEI)
    • STATE OF THE LUXURY INDUSTRY ANNUAL REPORT

qualitative

Through our global expert network, we provide custom qualitative research through individual interviews, focus groups/workshops, panel discussions, shop alongs, ethnography, etc. fielded with affluent consumers from various demographics and geographic regions across the globe.

EXPERTISE:

  • BRAND HEALTH ASSESSMENT
  • DECISION-MAKING FACTORS THAT DRIVE LOYALTY
  • BARRIERS TO CONSIDERATION AND/OR PURCHASE
  • CURRENT BRAND PERCEPTION
  • CUSTOMER EXPERIENCE ONLINE AND OFFLINE
  • CUSTOMER EXPERIENCE COMPETITIVE ANALYSIS

The Luxury Institute’s tracking of luxury hotel brands is paramount to our business. They provide unique, data rich reporting on the state of our and our competitors’ position with luxury consumers.
— Vice President, Global Marketing, Hilton Worldwide